How to Respond to Media Requests

Running a small business means you’ll be seen as an expert in your field. After all, you’ve started and grown a business into something real. It’s a big achievement! This standing will sometimes mean the media will want to hear your informed take on an issue. Are you ready to […]

7 Public Relations Trends to Consider in 2017

Traditional media and public relations will continue to change rapidly in the next few years given the rise of social media platforms, declining newsroom staff, a shift to edu-tainment type content, and the amount of clutter that media and consumers alike must deal with. In this blog, I list seven […]

How to Prepare to Launch Your PR Campaign for Maximum Results

 I was recently inspired by a short meeting with a prospective client. It impressed me that he was ready to tell his story, even though his business wasn’t quite prepared to launch a public relations (PR) campaign. I thought that it might help other small businesses to know what steps […]

7 Reasons Why PR is Worth the Trouble

We often say that there’s something magical about public relations in business. And a lot of time and resources go into this marketing method. But what is so special about it, and why should businesses invest in it? We took a stab at explaining this PR “wow” factor with these […]

5 Tips to Make Your Email Pitch Stand Out

I have a mantra for the media courses I teach. It’s this: It’s not about standing out in your field; it’s about standing out in an inbox. By that I mean that you can have the greatest invention, the best restaurant concept, the craziest business plan or the one idea that’s […]

4 Ways Corporate Social Responsibility Benefits Your Business

Corporate social responsibility lets you combine doing social good with your business model. According to a study by Nielson, 55 per cent of online consumers are willing to pay higher prices for products and services from companies dedicated to having a positive impact on the world. But while owning a […]

3 Easy Ways to Market Your Business For Free

If you’re a start-up or small business with limited resources, it’s important to maximize every resource you have available, especially when it comes to attracting and retaining customers. Marketing can be costly, but opportunities exist to grow your market without breaking the bank. So, the next time you’re preparing a […]

Sometimes, It's All Eyes On YOU

2014 was a busy year for  Conscious PR Inc. So, with all that extra media time under our belts, we thought we would share our thoughts on mastering the media. If you would rather not be within a mile’s radius of a TV camera or recorder, this blog will help you. […]

Sometimes, It’s All Eyes On YOU

2014 was a busy year for  Conscious PR Inc. So, with all that extra media time under our belts, we thought we would share our thoughts on mastering the media. If you would rather not be within a mile’s radius of a TV camera or recorder, this blog will help you. […]