Long before we had the ability to quickly research Yelp reviews, or skim through someone’s LinkedIn profile, we would turn to our networks to solicit feedback on whether or not […]
“online reputation” for Small Business
How to Use Social Media for Market Research
As a business person, you need to do research before you can make any decision. Should you add a new sandwich to your menu? Should you open a car-parts business […]
5 Tips for Building a Community
Building a community around your business can be one of the greatest ways to create momentum for your product. A community is much more than a one-time marketing campaign, and can help you throughout your company’s life cycle.