Hiring a lawyer is not always a necessity. However, at some point in your journey of being a small business owner, it is likely that you’ll need to seek legal advice.
While most startups are spending all their focus on developing the next big idea and getting that idea to market, protecting intellectual property can often get bumped on the list of things to-do. However, not taking the right steps can be devastating to your business. Fortunately, you can avoid many […]
Branding is an essential step of any new small business. A memorable and compelling brand is your opportunity to stand out in a crowded marketplace. But what is a brand? By definition, a brand comprises a variety of elements that come together to create a distinctive personality for your business: […]
So you have come up with an amazing idea. You have probably shared it with your family, friends and colleagues. But did you think about protecting your intellectual property first? World IP day reminds us of the benefits of protecting the assets.
Most businesses want to know how they can protect their brand value by preventing other businesses from using a name that is the same as or similar to the name under which they do business.
Beyond taking photographs, photographers need to know about licensing their work and how to properly prepare contract agreements. While there are some basic terms relating to licensing, there are as many different licensing situations as there are photographs. Understanding the legal considerations will help you be aware of more complex […]