As we all know, a business generally accounts for all its incomings and outgoings with a high degree of accuracy (well usually…). And part of that accounting is the marketing […]
“customer acquisition” for Small Business
The Importance of a Business Card
In our increasingly fast-paced digital world some might argue that the importance of a business card is gone, ostensibly replaced by online connections. However, these impersonal electronic interactions can leave […]
Essential Automation Tools For Small Businesses
Do you ever find yourself spiraling in a vortex of wasted time, flitting through files of paper trying to locate a particular document? Are you still manually sending the same […]
How Small Business BC Can Help You Start a Business
Ready to take the next step and start a business? Unsure of where to begin? Small Business BC provides entrepreneurs with the information and guidance necessary to build a strong […]
4 Tips for Increasing Your Media Coverage
Though the journalism landscape continues to change, getting your business’ name into the media remains a reliable and cost-effective way to boost your bottom line. Once upon a time, this […]
How to Harness the Power of Influencer Marketing
You may have heard of influencer marketing. In fact, you might even be considering it for your small business. With an engaged community of over 1 billion active users, […]
How to Attract New Customers Without Discounting Prices
Being seen as a discount-business is a big no-no for many business owners as it can be a public sign that the business needs to attract new customers, or might […]
Five Tips For Reaching More Customers with Google AdWords
In a few short years, Google AdWords has become the largest online advertising network in the world. It offers an incredibly powerful tool for small businesses to get noticed online, […]
5 Tips to Create A Unique Value Proposition
One of the earliest questions you should be asking yourself as an entrepreneur is: “Why should customers care about my product or service?” In business parlance, your unique value proposition […]
Why Statistics Matter to Your Small Business… And Where to Find Them
Data has never played a bigger role in the life of an entrepreneur. Whether you’re starting, expanding, or closing your business, statistics will always make your life easier. As the […]