Canada’s senior population now exceeds the number of children aged 14 and under for the first time ever. Over 7.5 million people are now aged 65 and […]
“customer acquisition” for Small Business
How to Keep Your Clients: Account Review Meetings
While converting new prospects is an easy way to measure the return on investment, there is also often a larger untapped pocket of potential in the clients your company already serves. The first step to accessing this potential is an account review.
The Importance of Understanding Your Target Market
Why is having a target market important? Many entrepreneurs have a clear business concept but need a clear definition of who their customers are. It’s vital to understand your client […]
Earning the Trust of Your Customers During Reopening
With a recent study showing 85 per cent of consumers need to see proof of enhanced safety measures, how can you demonstrate to customers it’s safe to come back? Join us for this informative webinar and learn how to identify and understand customer safety needs.
Free Ways to Promote Your Business Online
The COVID-19 pandemic and need for physical distancing has changed the way many of us will shop forever. As more customers turn to online shopping, business owners have had to […]
How Customer Habits Have Changed During COVID-19
We’re living in a time of remarkable change. The COVID-19 pandemic has led to dramatic upheaval in the way we live our lives, impacting on how we work, how we […]
2020 Business Trends to Watch
2020 is here, ushering in a decade brimming with potential for small business owners. Whether your focus is local, provincial or national, we live in a changing (and challenging) landscape […]
Meet Our New Seminar Speaker Warren Thompson
Small Business BC is delighted to welcome Warren Thompson to our roster of industry expert seminar speakers. A native of Coquitlam, BC, Warren spent a decade as Director of Marketing […]
How to Respond to Media Requests
Running a small business means you’ll be seen as an expert in your field. After all, you’ve started and grown a business into something real. It’s a big achievement! This […]
Canada Post Releases Canadian E-Commerce Benchmark Report
We already knew Canadians were shopping online more than ever before. A new report from Canada Post has highlighted just how comfortable we’ve become hitting that ‘buy now’ button. Just […]