“Where is the wisdom we have lost in knowledge? Where is the knowledge we have lost in information?” This quote by T.S. Elliott, despite being published 85 years ago, […]
“content marketing” for Small Business
Managing Social Media Complaints – The New Public Relations
The advent of technology and social media platforms, such as Facebook, Twitter and Instagram, have empowered and encouraged individuals to express their opinions online. But, what happens when your business […]
Researching and Understanding Your Market During COVID-19
Customer habits have rapidly changed since the beginning of the COVID-19 pandemic. Businesses are discovering that customers are still out there, but a different approach is needed to find them. […]
Free Ways to Promote Your Business Online
The COVID-19 pandemic and need for physical distancing has changed the way many of us will shop forever. As more customers turn to online shopping, business owners have had to […]
Brand Marketing Through the COVID-19 Pandemic
Brand Marketing during the COVID-19 pandemic represents the biggest challenge many marketers have faced in their professional lives. Since March, consumer habits have profoundly changed, with customers staying home, hunkering […]
How to Drive More Traffic to Your Website
Since March, Canadian eCommerce sales have doubled due to COVID-19. Social distancing, and the accompanying advice to stay home when possible, have meant customers are no longer window shopping […]
2020 Business Trends to Watch
2020 is here, ushering in a decade brimming with potential for small business owners. Whether your focus is local, provincial or national, we live in a changing (and challenging) landscape […]
Meet Our New Seminar Speaker Warren Thompson
Small Business BC is delighted to welcome Warren Thompson to our roster of industry expert seminar speakers. A native of Coquitlam, BC, Warren spent a decade as Director of Marketing […]
Digital Marketing Tools for Small Business
We’re living in a golden age of marketing. Gone are the days of throwing valuable advertising dollars at the wall and hoping something will stick. Instead, the rise of data […]
Benefits of Having a Blog on Your Website
Looking for ways to market your business in a cost-effective way? A regularly updated blog on your site is considering the gold standard for increasing your visibility and generating more […]