The Importance of Understanding Your Target Market

Why is having a target market important? Many entrepreneurs have a clear business concept but need a clear definition of who their customers are.  It’s vital to understand your client […]

Managing Social Media Complaints – The New Public Relations

The advent of technology and social media platforms, such as Facebook, Twitter and Instagram, have empowered and encouraged individuals to express their opinions online. But, what happens when your business […]

Free Ways to Promote Your Business Online

The COVID-19 pandemic and need for physical distancing has changed the way many of us will shop forever. As more customers turn to online shopping, business owners have had to […]

Brand Marketing Through the COVID-19 Pandemic

Brand Marketing during the COVID-19 pandemic represents the biggest challenge many marketers have faced in their professional lives. Since March, consumer habits have profoundly changed, with customers staying home, hunkering […]

2020 Business Trends to Watch

2020 is here, ushering in a decade brimming with potential for small business owners. Whether your focus is local, provincial or national, we live in a changing (and challenging) landscape […]