With the platform having around 2.6 billion monthly active users and being the second most used search engine, YouTube marketing partnerships offer vast potential reach and significant […]
“content marketing” for Small Business
How to Use Social Media Advertising to Grow Your Business
Not sure how to allocate your marketing budget? Social media advertising is a cost-effective and targeted way to reach your desired audience. And, with a million new […]
Email Strategy for Small and Micro-Businesses
You probably send dozens of emails every day but do you have an effective email strategy? Find out from Cybele Negris, Co-founder & President of Webnames.ca, some of the do’s and don’t’s for setting up your company emai.
Effective Business Writing: The Importance of Plain Language
Your written materials, from your business plan to your marketing, are often the first encounter a person has with your company. It is therefore important to make sure that your writing is clear, and that it is relatable.
6 Benefits of Professional Photography for Your Small Business
Are you looking for ways to make your business look more professional? Although you may be tempted to skip the extra cost and do it yourself, getting help from a […]
The Importance of Understanding Your Target Market
Why is having a target market important? Many entrepreneurs have a clear business concept but need a clear definition of who their customers are. It’s vital to understand your client […]
Top 10 Marketing Tips for Start-ups
Thinking about how to market your start-up effectively? With limited funds, business owners often have to get creative with their marketing strategies. Take steps towards success with these marketing tips […]
Free Ways to Promote Your Business Online
Digital Marketing on a Budget One of the strengths of digital marketing is the ability to cover a lot of ground with little to no spend. All it requires is […]
Digital Marketing Tools for Small Businesses
We’re living in a golden age of marketing. Gone are the days of throwing valuable advertising dollars at the wall and hoping something will stick. Instead, the rise of data […]
Launching Your Website: How to Get Your Business Online
Canadians are obsessed with shopping online, and a recent study by Canada Post highlighted how our infatuation is only increasing with time. A massive 80% of Canadians […]