Marketing Essentials for Small Business


This seminar will help you focus on what your business has to offer and how you can communicate your message successfully. Delivered in a fast paced, interactive style filled with examples to get your entrepreneurial ideas flowing and leave with the next steps for a marketing plan.

Learning Objectives:

  • Learn how to craft your message and select the right tools to effectively reach your target market.
  • Discuss various media choices with particular emphasis on the changing media landscape and how digital media is altering the consumer decision-making process.
  • Find out the cost effective marketing options for small business.

Presented By: Mary Charleson of Charleson Communications.

This seminar is hosted at Small Business BC in Vancouver and delivered to other locations via live webinar. Please note: all webinar participants will also receive access to a recording for seven days after the live session.