…your content and services to the new markets, consider cultural differences, respond astutely to market research, and consider what platforms to use and how. Your pricing strategy or differentiation might…

…on the huge selection of data and analytical tools available. Marketers can now easily tailor their messaging, products, and services to the individual preferences and needs of each customer. This…

…learned you must tailor food content and presentation, and most of all taste, to suit your consumer audience,” said Maureen. For the cakes she took her ancestral recipe and made…

…it on ice for an effortlessly elegant toast this season. Website Instagram 2. Elate Cosmetics Cosmetics For the clean-beauty buff, Elate’s vegan and sustainable products are a fantastic addition to…

…to mind is the shift from “reactive planning” to “proactive planning.” Early on, we were running day-to-day, reacting to events and circumstances without much of a plan – this was…

…part of a team and their voices are being heard. “People want to work with people … and people buy the idea of the brand, culture and ethos and what…

…way to connect and build meaningful customer relationships. Also, “by sharing valuable content and engaging with your followers, you can position yourself as an industry expert and gain the trust…

…with prevailing financial concerns on Canadians’ minds, the desire to connect with loved ones and shop and share gifts and experiences remains undeterred,” said Diane J. Brisebois, President and CEO…

…application. Do I Have to Register for GST and PST? In BC, most small businesses must collect and remit two types of taxes: the Goods and Services Tax (GST) and…