Your Small Business Summit Education Agenda

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9:00 AM – Tradeshow Opens

Whether you need help with marketing, social media, funding, financing, taxes, sales, hiring or anything else, we’ve got you covered. Visit our tradeshow and make contact with the experts you need to grow your business.

9:00 AM – 10:00 AM – Small Business Summit Pitch Competition Presented by TruShield Insurance

Small Business Summit Pitch Competition

Small Business BC and TruShield Insurance have partnered to launch the Small Business Summit Pitch Competition. This fun and interactive event challenges aspiring entrepreneurs and small business owners alike to come up with a killer business idea and pitch it to a panel of expert judges, in front of a live audience.

10:10 AM – 10:40 AM – How to Build Meaningful Brands

Steve Thorp

  • Developing cohesive brands – from service, to product, to marketing material
  • Identifying your target market and how to engage with them
  • How digital media can better help you connect with customers and new audiences
  • Best practices for launching a new product or service
  • How do you figure out what to bring on next?

With Steve Thorp, Co-Founder and Managing Partner, Postmark Brewing, Vancouver Urban Winery and Belgard Kitchen; Co-Founder, FreshTAP and Roaring Twenties Wine Co.

Moderated by: Nick Rockel, Editor-In-Chief, BCBusiness 

10:45 AM – 11:15 AM – Digital Marketing – The Right Channel for Your Brand

  • How to decide which channel is suitable for your business
  • How to connect with your audience
  • The importance of content

With Helen Stepchuk, Director of Freshness, Cucumber Marketing

11:20 AM – 12:00 PM – From Concept to International Brand: How Herschel Achieved Success

  • Giving products personality
  • Developing strong partner and supplier networks
  • Operational scaling: what works and what doesn’t
  • Creating new product lines to increase profitability

With Mikey Scott, Global Marketing Director, Herschel Supply Co.

Moderated by: Farhan Mohamed, Editor-in-Chief and Partner, Daily Hive

12:00 PM – 1:00 PM – From Paris to Vancouver, Journey of a Serialpreneur (Breakout Session)

  • The profile of a serialpreneur
  • Identifying the right time to buy or sell a business according to its growth cycle
  • Lessons learned when buying a business
  • The cultural and managerial differences between France and Canada: How the country of origin of the entrepreneur influences the selection of the business

Presented in French by Eric Baranes, Owner, La Baguette & L’Echalote – Blé Bakery and Treasurer, Board of Directors, Société de développement économique de la C.-B. (SDE)

1:00 PM – 1:40 PM – Young Entrepreneurs: Their Journey to Startup Success

  • Which startup tools and resources are the most useful when starting out
  • Funding, financing, grants and loans. Your options
  • Growing pains: Lessons learned in the first year of business
  • The importance of developing goals and values
  • Social Media Marketing: What works
  • Aggressive Growth: How to achieve the next level of success.

Panel Discussion with:
Zach Berman, Co-Founder, The Juice Truck
Tara Bosch, Founder and CEO, SmartSweets
Garret Louie, Owner, Fortune Sound Club, Livestock and Timebomb Trading Inc
Brianne Miller, Founder and CEO, Nada
Mike Zaremba, Co-Founder, Float House; Co-Host, Vancouver Real

1:45 PM – 2:15 PM – Growing Your Business With Social Selling

  • The 9 Immutable Rules of Engagement in social media and social selling
  • The 5 Key Steps of the Social Sales Funnel
  • How your social graph can help you close deals and generate leads
  • The 3 step process to establishing yourself as an online Thought Leader
  • Sales hacks for LinkedIn, and Facebook and Instagram that will fill your sales funnel
  • Key social search and social sales and monitoring tools to find opportunities, gather business intelligence and keep your sales process organized

With Shane Gibson, Co-Founder, Content Developer and On-line Facilitator, Salesacademy.ca

2:20 PM – 2:50 PM – Common HR Mistakes and How to Avoid Them

  • Understand your basic payroll requirements, including CPP, EI, stat holiday pay, overtime
  • Learn about tax remittance frequencies and risks of late penalties
  • Find out about payroll legislations and labour laws
  • Find out how to save thousands of dollars with the right employee agreements, and more.

With Jeanell Greene, Regional Channel Partner Manager, Ceridian

3:00 PM – 3:30 PM – Funding, Financing, Grants and Loans

  • Finding capital for your small business
  • What investors and financial institutions are looking for in your business

Panel Discussion with:
Morgan Beall, Microfinance Program Manager, Vancity
Paulina Cameron, Director BC & Yukon, Futurpreneur
Jill Earthy, Chief Growth Officer, FrontFundr
Cecilia Mkondiwa, Senior Director Program Delivery, Women’s Enterprise Center

3:35 PM – 4:05 PM – Introduction to TaxSense for your Business

  • Allowable deductions every self-employed individual should know
  • Tax tips to save your business money
  • Tools needed to grow a financially stable company

Presented by Candace Nancke, Owner and Managing Partner, Loren Nancke Chartered Professional Accountants

4:10 PM – 4:45 PM – Keynote: The Journey from Employee to Entrepreneur to Franchise Mogul

  • Lessons learned in 40 years of enterprise
  • The importance of branding and advertising
  • Engaging with Millennials
  • Franchising: Assessing the benefits
  • Achieving success: How to grow your business the right way

With U. Gary Charlwood, Founder and Chairman, Century 21 Canada LP, The Charlwood Pacific Group, Centum Financial Group Inc, Real Property Management LP and UNIGLOBE Travel International LP

4:45 PM – 4:50 PM – Closing Remarks

 

5:00 PM – 7:30 PM – Networking and Celebration of Entrepreneurship

Looking to network? Join us for a night of networking, drinks, messages from government and a keynote with a BC industry influencer, as we celebrate all things entrepreneurship and launch the Small Business Awards.

This is an event you don’t want to miss.