Using Google Ads to Grow Your Business
Search Engine Marketing (SEM) to Attract More Customers
Google Ads and SEM (Search Engine Marketing) have the potential to showcase your business to a whole new audience. Are you taking advantage?
In this informative and fast-paced webinar, you’ll learn the basics of how SEM can drive traffic to your website and add an effective weapon to your marketing mix. You’ll discover how pay-per-click advertising works, and best practices for creating eye-catching, relevant ads that draw customers to your website.
What Will I Learn?
The basics of pay-per-click advertising
How Google Ads works, from creation to auction
How to create targeted ad copy that converts
Tracking and improving the results of your campaign
How to target the relevant markets
November is Free Education Month at Small Business BC
In partnership with WorkSafeBC, the entire month of webinars and Talk to an Expert sessions are free in November! It’s first come first served, so do register early to avoid disappointment.
At Small Business BC, our number one priority will always be the health and safety of our clients, staff and service providers. As a result, we continue to deliver all our services online, or over the phone until further notice. View our resources for getting Back to Business, or connect directly with a business advisor through our COVID-19 Support Service.
Please note: all webinar participants will also receive access to a recording for seven days after the live session.