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Using Google Ads to Grow Your Business

Search Engine Marketing (SEM) to Attract More Customers

Course Description

Google Ads and SEM (Search Engine Marketing) have the potential to showcase your business to a whole new audience. Are you taking advantage?

In this informative and fast-paced webinar, you’ll learn the basics of how SEM can drive traffic to your website and add an effective weapon to your marketing mix. You’ll discover how pay-per-click advertising works, and best practices for creating eye-catching, relevant ads that draw customers to your website.

What Will I Learn?

  • The basics of pay-per-click advertising

  • How Google Ads works, from creation to auction

  • How to create targeted ad copy that converts

  • Tracking and improving the results of your campaign

  • How to target the relevant markets

Presented By

November is Free Education Month at Small Business BC

In partnership with WorkSafeBC, the entire month of webinars and Talk to an Expert sessions are free in November! It’s first come first served, so do register early to avoid disappointment.

At Small Business BC, our number one priority will always be the health and safety of our clients, staff and service providers. As a result, we continue to deliver all our services online, or over the phone until further notice. View our resources for getting Back to Business, or connect directly with a business advisor through our COVID-19 Support Service.

Please note: all webinar participants will also receive access to a recording for seven days after the live session.

Session Date & Time
Wednesday, November 25, 2020 9:00am to 12:00pm
  • Length: 3 Hours

No other upcoming sessions are available. Please contact us if you are interested in other dates.

  • Price: Free
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We respectfully acknowledge our place of work is within the ancestral, traditional and unceded territories of the Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səl̓ilwətaʔɬ/sel̓ílwitulh (Tsleil-Waututh) and that we serve the Peoples of the many Nations throughout British Columbia.