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Smart Marketing In A Changing World

Grow Your Small Business In 2020 Without Appearing Tone Deaf

Course Description

In the last few months, our world has changed. Consumer behaviours and priorities have shifted. Has your messaging changed accordingly? It’s time to revisit your approach to marketing and learn how to reframe your offers and promotions in this time of widespread change.

Discover how you can market effectively – without appearing tone-deaf as our economy continues to adapt to pandemic pressures.

What Will I Learn?

  • How to interpret consumer changes and align your business priorities

  • How to avoid “perfection paralysis” when introducing new offers

  • How to create marketing and sales materials that resonates with - and excites - your clients

Presented By

October Small Business Week

Small Business BC is joining the national celebration of Small Business Week by offering FREE access to webinars occurring from Monday, October 19th to Friday, October 23rd. Demand is expected to be high, so register now to avoid disappointment. When individual sessions reach capacity, we will be opening a waitlist.

At Small Business BC, our number one priority will always be the health and safety of our clients, staff and service providers. As a result, we continue to deliver all our services online, or over the phone until further notice. View our resources for getting Back to Business, or connect directly with a business advisor through our COVID-19 Support Service.

Please note: all webinar participants will also receive access to a recording for seven days after the live session.

Session Date & Time
Tuesday, October 20, 2020 2:30pm to 3:30pm
  • Length: 1 Hour

No other upcoming sessions are available. Please contact us if you are interested in other dates.

  • Price: Free
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We respectfully acknowledge our place of work is within the ancestral, traditional and unceded territories of the Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səl̓ilwətaʔɬ/sel̓ílwitulh (Tsleil-Waututh) and that we serve the Peoples of the many Nations throughout British Columbia.