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Retail Ready: How to Launch Your Product Successfully

Finding the right product, for the right customer, at the right price

Course Description

Ever wondered why some products fly off store shelves while others collect dust? The answer is more simple than you think. It’s all about solving a problem for the customer. An appealing product design, brand story and smart pricing strategies don’t hurt either.

Whether you’re preparing to launch your product, or you’ve already gone to market, ensuring you have the right blend of product-customer-price fit is key to your future success. Join Jim Shopland, a retail expert with decades of experience, as he coaches you through the necessary steps to prepare for the retail landscape.

What Will I Learn?

  • The steps needed to get your product into stores

  • Understanding how retailers evaluate new products

  • Effective packaging and branding for your product

  • How to choose the best sales channel and retailer for your ideal customers

  • Getting comfortable with concepts like pricing structure and margin

  • How to develop a product story that speaks to retailers and customers alike

Presented By

Small Business BC’s webinars are delivered online via Zoom. All webinar participants will receive access to a recording for seven days after the live session. For instructions on how to optimize your Zoom setup, click here.


It was a condensed but very powerful tool that we need. so it was packed with information! Yu-Chun Chang
Very organized presentation with downloadable guides with same basic material. Most of all appreciated how comprehensive the material was. For a newbie this provided a fantastic overview.. Lindsay Moir
The instructor was very interesting and I learned so much. Just starting out and he was very easy to understand, helpful, and genuine. Patricia (Tish) Vanstone
Session Date & Time
April 25 at 10:00 AM to 11:30 AM
  • Length: 1.5 Hours
  • Language: English
  • Subject: Marketing & Sales
  • Price: $39.00
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We respectfully acknowledge our place of work is within the ancestral, traditional and unceded territories of the Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səl̓ilwətaʔɬ/sel̓ílwitulh (Tsleil-Waututh) and that we serve the Peoples of the many Nations throughout British Columbia.