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Retail Ready: How to Get Your Product Into Stores

Make Your Goods Retail Ready

Course Description

Are you ready to take your product to retail? Getting your product onto store shelves can be challenging and costly, especially if you don’t understand the pitfalls. Get started by learning about product design and how to tell your brand’s story in a way that resonates with retailers and consumers.

This seminar will also focus on setting the correct retail price for your product and determining suitable sales channels to pursue your ideal customers. Join us and learn from Jim Shopland‘s decades of experience with retailers.

What Will I Learn?

  • The steps involved in getting your products into stores

  • Understand how retailers evaluate new products

  • How to get your product ready, from packaging to branding

  • Choosing the best sales channel and retailer for your ideal customers

  • Become comfortable with concepts like pricing structure and margin

  • Start developing a product story that appeals to retailers and customers alike

Presented By

Due to the rapidly evolving public health situation surrounding COVID-19, Small Business BC has reached the difficult decision to modify how we deliver our services in the coming weeks.

As an organization, our number one priority will always be the health and safety of our clients, staff and service providers. We also want to ensure we maintain the high service standards our clients expect. As such, we will be delivering all our services online, or over the phone, until further notice. See here for more information on our service changes. Please use our COVID-19 small business resources – including this practical checklist for business continuity.

Session Date & Time
Wednesday, June 24, 2020 1:00pm to 4:00pm
  • Length: 3 Hours
  • Language: English
  • Subject: Marketing & Sales
This course is also offered on the following dates:
  • Price: $39
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