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Pricing Strategies: Pricing and Costing Your Product

How to Price a Product for Success

Course Description

Whatever business you are in, your pricing strategy is one of the most important decisions you will face. Setting a price that is too high, or too low, will – at best – stifle your business’ growth prospects. At worst, it could seriously damage your sales and cash flow.

Mixing a marketing and financial focus, our pricing strategies seminar will get to the heart of how pricing plays an important part of your strategy for business success.

Join Bill Erichson, Pacific Training Innovations, as he challenges your assumptions about pricing, costing and how they fit into the bigger picture of your business. Whether you’re a start-up, or building growth and resiliency, expanding your knowledge of pricing and costing is a worthwhile investment of your time.

What Will I Learn?

  • Understand the four C’s of pricing: Costs, Constraints, Customers and Competition

  • The underlying role price plays on customer buying behaviour

  • What are your fixed costs and variable costs

  • What is total absorption costing

  • How to use pricing as a comparative

  • Pricing for sales vs. pricing for profits

  • When is the right time to review your prices?

Presented By

Free Education Month

In partnership with WorkSafeBC, the entire month of live webinars and Talk to an Expert sessions are free in June! It’s first come first served, so do register early. We will be opening a waitlist once we’re sold out.

This webinar will take place via Zoom. Instructions to join our Zoom meeting will be sent to you two hours in advance.

At Small Business BC, our number one priority will always be the health and safety of our clients, staff and service providers. As a result, we continue to deliver all our services online, or over the phone until further notice. View our resources for getting Back to Business, or connect directly with a business advisor through our COVID-19 Support Service.

Please note: all webinar participants will also receive access to a recording for seven days after the live session.

Testimonials

Bill is a great speaker. I enjoy his seminars tremendously. Webinar Attendee, Nina R.
Session Date & Time
June 22 at 9:00 AM to 12:00 PM
  • Length: 3 Hours
  • Language: English
  • Subject: Business Planning

No other upcoming sessions are available. Please contact us if you are interested in other dates.

  • Price: Free
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We respectfully acknowledge our place of work is within the ancestral, traditional and unceded territories of the Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səl̓ilwətaʔɬ/sel̓ílwitulh (Tsleil-Waututh) and that we serve the Peoples of the many Nations throughout British Columbia.