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Pricing Strategies: Pricing and Costing Your Product

How to Price a Product for Success

Course Description

Whatever business you are in, your pricing strategy is one of the most important decisions you will face. Setting a price that is too high, or too low, will – at best – stifle your business’ growth prospects. At worst, it could seriously damage your sales and cash flow.

Mixing a marketing and financial focus, our pricing strategies seminar will get to the heart of how pricing plays an important part of your strategy for business success.

Join Bill Erichson, Pacific Training Innovations, as he challenges your assumptions about pricing, costing and how they fit into the bigger picture of your business. Whether you’re a start-up, or building growth and resiliency, expanding your knowledge of pricing and costing is a worthwhile investment of your time.

What Will I Learn?

  • Understand the four C’s of pricing: Costs, Constraints, Customers and Competition

  • The underlying role price plays on customer buying behaviour

  • What are your fixed costs and variable costs

  • What is total absorption costing

  • How to use pricing as a comparative

  • Pricing for sales vs. pricing for profits

  • When is the right time to review your prices?

Presented By

Due to the rapidly evolving public health situation surrounding COVID-19, Small Business BC has reached the difficult decision to modify how we deliver our services in the coming weeks.

As an organization, our number one priority will always be the health and safety of our clients, staff and service providers. We also want to ensure we maintain the high service standards our clients expect. As such, we will be delivering all our services online, or over the phone, until further notice. See here for more information on our service changes. Please use our COVID-19 small business resources – including this practical checklist for business continuity.

Session Date & Time
Tuesday, September 8, 2020 9:00am to 12:00pm
  • Length: 3 Hours
  • Language: English
  • Subject: Business Planning
This course is also offered on the following dates:
  • Price: $69
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