Optimize Your Landing Pages
Best Practices in Landing Page Design to Convert More Customers
As a small business owner, your website provides a digital shop window for you to promote and sell your goods or services. Landing Pages are often the first page a customer will see on your website. Optimizing your landing pages offers a quick and effective way to enhance your sales funnel, but it can be tough to cut through the jargon.
Join John Chan, 2x Conversion Design, and arm yourself with an understanding of key concepts, design best practices and measurable ways to test the effectiveness of your online presence.
- A functioning website for your business, or
- Completion of the Creating Your First Business Website seminar, and/or
- Familiarity with Google Analytics
What Will I Learn?
The basics of user research and data analysis
What an optimized landing page looks like
Techniques for writing and designing effective landing pages
Industry tools used in conversion rate optimization to help you sell your products/services
How to experiment with different formats on your pages
The role A/B testing plays on a landing page
This seminar is hosted at Small Business BC in Vancouver and delivered to other locations via live webinar. Please note: all webinar participants will also receive access to a recording for seven days after the live session.