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Optimize Your Landing Pages

Best Practices in Landing Page Design to Convert More Customers

Course Description

As a small business owner, your website provides a digital shop window for you to promote and sell your goods or services. Landing Pages are often the first page a customer will see on your website. Optimizing your landing pages offers a quick and effective way to enhance your sales funnel, but it can be tough to cut through the jargon.

Join John Chan, 2x Conversion Design, and arm yourself with an understanding of key concepts, design best practices and measurable ways to test the effectiveness of your online presence.

Recommended prerequisites:

  • A functioning website for your business, or
  • Completion of the Creating Your First Business Website seminar, and/or
  • Familiarity with Google Analytics

What Will I Learn?

  • The basics of user research and data analysis

  • What an optimized landing page looks like

  • Techniques for writing and designing effective landing pages

  • Industry tools used in conversion rate optimization to help you sell your products/services

  • How to experiment with different formats on your pages

  • The role A/B testing plays on a landing page

Presented By

This seminar is hosted at Small Business BC in Vancouver and delivered to other locations via live webinar. Please note: all webinar participants will also receive access to a recording for seven days after the live session.


The teacher was excellent: knowledgeable, with lots of experience, have a unique point of view, edited the lecture in a very coherent and helpful way. Dalite Har T.
Lots of great hints and tricks about optimizing landing pages. Speaker is very knowledgeable. Michelle C.
Great presenter. Useful information & ideas. Good pace . And it was free! Rachel F.
Session Date & Time
Tuesday, December 3, 2019 1:00pm to 4:00pm
  • Length: 3 Hours
  • Language: English
  • Subject: Marketing Sales, Technology & Online Business
This course is also offered on the following dates:
  • Price: $49
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