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Marketing for Small Business

Marketing Strategy for Small Business

Course Description

You know what your small business has to offer, but how do you get that message across to potential customers? Marketing is the single most effective way to spread the word. Presented by Mary Charleson, Charleson Communications, Marketing for Small Business will help you focus on what your unique value proposition is and how to communicate your message effectively.

You’ll learn about the most effective marketing tools, the changing media landscape, and how to spend your marketing budget.

What Will I Learn?

  • How to communicate what your business offers

  • Tips for crafting your marketing message

  • The right tools to reach your target market

  • Various media choices available to you

  • How digital marketing is altering the decision-making process

  • Find out about cost-effective marketing options

Presented By

Small Business BC is hosting a month of free business education featuring ASL interpretation and closed captioning. Delivered in partnership with the BC Ministry of Social Development and Poverty Reduction, Accessibility Month covers a variety of popular business topics, from business planning to marketing and payroll.

Small Business BC’s webinars are delivered online via Zoom. All webinar participants will receive access to a recording for seven days after the live session. For instructions on how to optimize your Zoom setup, click here.

Testimonials

We learned a massive amount of information including really good tips from a marketing professional. Engaging and entertaining session. Alison R.
Mary was a very engaging speaker with high quality content. Webinar Attendee
The presenter was out of this world...top notch presentation skills, and extremely knowledgeable on subject matter. Provided excellent real world examples help audience grasp marketing concepts. Shaila S.
Qualified, experienced and engaging speaker, effective marketing examples cited. Ragi E.
Session Date & Time
September 27 at 1:00 PM to 4:00 PM
  • Length: 3 Hours
  • Language: English, ASL (American Sign Language) and Closed Captioning
  • Subject: Marketing & Sales, Social Media, Branding
  • Price: Free
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We respectfully acknowledge our place of work is within the ancestral, traditional and unceded territories of the Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səl̓ilwətaʔɬ/sel̓ílwitulh (Tsleil-Waututh) and that we serve the Peoples of the many Nations throughout British Columbia.