Marketing for Small Business
Marketing Strategy for Small Business
You know what your small business has to offer, but how do you get that message across to potential customers? Marketing is the single most effective way to spread the word. Presented by Mary Charleson, Charleson Communications, Marketing for Small Business will help you focus on what your unique value proposition is and how to communicate your message effectively.
You’ll learn about the most effective marketing tools, the changing media landscape, and how to spend your marketing budget.
What Will I Learn?
How to communicate what your business offers
Tips for crafting your marketing message
The right tools to reach your target market
Various media choices available to you
How digital marketing is altering the decision-making process
Find out about cost-effective marketing options
Small Business BC is hosting a month of free business education featuring ASL interpretation and closed captioning. Delivered in partnership with the BC Ministry of Social Development and Poverty Reduction, Accessibility Month covers a variety of popular business topics, from business planning to marketing and payroll.
Small Business BC’s webinars are delivered online via Zoom. All webinar participants will receive access to a recording for seven days after the live session. For instructions on how to optimize your Zoom setup, click here.