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Marketing and Branding for Indigenous Businesses

How to Incorporate First Nations Art in Branding

Course Description

Storytelling has always held a special place in Indigenous culture. At its most basic level, branding is storytelling. It allows a business owner to communicate exactly what their business is, and why a customer should be interested in it. Join us for this informative webinar and learn the foundations of branding and marketing, with a focus on Indigenous businesses.

From visuals and colours, to logos and design tools, attendees will discover what it takes to create an effective brand that resonates with potential customers, as well as considerations when incorporating Indigenous artwork.

What Will I Learn?

  • Understand the focus, message, and voice behind a brand

  • Sampling case studies where cultural art has been used in logos

  • Using colour theory in developing a brand colour pallet

  • Where to obtain images and copyright considerations

  • Learn about design tools such as Canva, Coolors, Pexels, and Google Fonts

Presented By

At Small Business BC, our number one priority will always be the health and safety of our clients, staff and service providers. As a result, we continue to deliver all our services online, or over the phone until further notice. View our resources for getting Back to Business, or connect directly with a business advisor through our COVID-19 Support Service.

Please note: all webinar participants will also receive access to a recording for seven days after the live session.

Session Date & Time
November 26, 2020 at 1:00 PM to 3:00 PM
  • Length: 2 Hours
  • Language: English

No other upcoming sessions are available. Please contact us if you are interested in other dates.

  • Price: Free
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Education for week of May 2, 2021

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May 4 at 9:00 AM to 12:00 PM

Market Research 2: Surveys and Focus Groups

May 4 at 1:00 PM to 4:00 PM
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May 5 at 9:00 AM to 12:30 PM
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We respectfully acknowledge our place of work is within the ancestral, traditional and unceded territories of the Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səl̓ilwətaʔɬ/sel̓ílwitulh (Tsleil-Waututh) and that we serve the Peoples of the many Nations throughout British Columbia.