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Market Research for Your Business Package

Understanding Primary and Secondary Market Research

Course Description

In this two-part seminar package, Small Business BC’s Market Research expert, Mark Eversfield will teach you the important steps of gathering both secondary and primary market research.

You will learn how ask the right questions, collect key data and interpret that information to help you make strategic business decisions.

Seminars included:

Things to bring:

  • A wi-fi capable laptop or tablet
  • Credentials to access your local library’s online databases
  • Enthusiasm to get started!

As a bonus, purchase of this seminar series includes a brief consultation with Mark Eversfield (appointment required) aimed at helping you make sense of your research findings.

Presented By: Mark Eversfield, Market Research Expert at Small Business BC

What Will I Learn?

  • Identify key resources of secondary data for your business

  • Set up automated tools for a continuous feed of customized data

  • Differentiate between quantitative and qualitative data

  • The difference between quantitative and qualitative data

  • How to determine your business viability

  • Uncover successful methods of collecting market research data

Presented By

Accessibility Month @ Small Business BC

This seminar/webinar is part of Accessibility Month at Small Business BC, during January 2020, featuring over 20 seminars, all with in-person ASL interpretation. All seminars are available at Small Business BC in Vancouver, or by webinar province-wide, in partnership with the Office of Small and Medium Enterprises.

Receive financial assistance for this ASL seminar by applying for the Community Futures Entrepreneurs with Disabilities Program – available for individuals who self identify with a disability or ongoing health condition.

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Session Date & Time
Thursday, January 23, 2020 10:30am to 4:30pm
  • Length: 12 Hours
  • Language: English; ASL signing is available for the January session only
  • Subject: Market Research, Start Ups
This course is also offered on the following dates:
    • Price: $119
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