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Market Research for Your Business Package

Understanding Primary and Secondary Market Research

Course Description

In this two-part seminar package, Small Business BC’s Market Research expert, Mark Eversfield will teach you the important steps of gathering both secondary and primary market research.

You will learn how ask the right questions, collect key data and interpret that information to help you make strategic business decisions.

Sessions included:

Things to bring:

  • A wi-fi capable laptop or tablet
  • Credentials to access your local library’s online databases
  • Enthusiasm to get started!

As a bonus, purchase of this package includes a brief consultation with Mark Eversfield (appointment required) aimed at helping you make sense of your research findings.

Presented By: Mark Eversfield, Market Research Expert at Small Business BC

What Will I Learn?

  • Identify key resources of secondary data for your business

  • Set up automated tools for a continuous feed of customized data

  • Differentiate between quantitative and qualitative data

  • The difference between quantitative and qualitative data

  • How to determine your business viability

  • Uncover successful methods of collecting market research data

Presented By

Small Business BC’s webinars are delivered online via Zoom. All webinar participants will receive access to a recording for seven days after the live session. For instructions on how to optimize your Zoom setup, click here.

Testimonials

"1. Learn about how crucial market research can be. 2. Learn and discover how to utilize free and data (ex. google alert, reference Canada). 3. Learn how Primary Research and Secondary Research are interchangeable( for my case). " Sharon.C.
Session Date & Time
October 26 at 1:00 PM to 4:00 PM
  • Length: 6 Hours
  • Language: English
  • Subject: Market Research, Business Growth, Start-Up
This course is also offered on the following dates:
  • Price: $119.00
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We respectfully acknowledge our place of work is within the ancestral, traditional and unceded territories of the Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səl̓ilwətaʔɬ/sel̓ílwitulh (Tsleil-Waututh) and that we serve the Peoples of the many Nations throughout British Columbia.