Market Research for Your Business Package
Understanding Primary and Secondary Market Research
In this two-part seminar package, Small Business BC’s Market Research expert, Mark Eversfield will teach you the important steps of gathering both secondary and primary market research.
You will learn how ask the right questions, collect key data and interpret that information to help you make strategic business decisions.
- Market Research 1: Find Business Data and Insights Feb 9, 2022 1:00pm – 4:00pm PST
- Market Research 2: Surveys and Focus Groups Feb 23, 2022 1:00pm – 4:00pm PST
Things to bring:
- A wi-fi capable laptop or tablet
- Credentials to access your local library’s online databases
- Enthusiasm to get started!
As a bonus, purchase of this package includes a brief consultation with Mark Eversfield (appointment required) aimed at helping you make sense of your research findings.
Presented By: Mark Eversfield, Market Research Expert at Small Business BC
What Will I Learn?
Identify key resources of secondary data for your business
Set up automated tools for a continuous feed of customized data
Differentiate between quantitative and qualitative data
The difference between quantitative and qualitative data
How to determine your business viability
Uncover successful methods of collecting market research data
This webinar will take place via Zoom. Instructions to join our Zoom meeting will be sent to you two hours in advance.
At Small Business BC, our number one priority will always be the health and safety of our clients, staff and service providers. As a result, we continue to deliver all our services online, or over the phone until further notice. View our resources for getting Back to Business, or connect directly with a business advisor through our COVID-19 Support Service.
Please note: all webinar participants will also receive access to a recording for seven days after the live session.