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Market Research for Your Business Package

Understanding Primary and Secondary Market Research

Course Description

In this two-part seminar package, Small Business BC’s Market Research expert, Mark Eversfield will teach you the important steps of gathering both secondary and primary market research.

You will learn how ask the right questions, collect key data and interpret that information to help you make strategic business decisions.

Sessions included:

Things to bring:

  • A wi-fi capable laptop or tablet
  • Credentials to access your local library’s online databases
  • Enthusiasm to get started!

As a bonus, purchase of this package includes a brief consultation with Mark Eversfield (appointment required) aimed at helping you make sense of your research findings.

Presented By: Mark Eversfield, Market Research Expert at Small Business BC

What Will I Learn?

  • Identify key resources of secondary data for your business

  • Set up automated tools for a continuous feed of customized data

  • Differentiate between quantitative and qualitative data

  • The difference between quantitative and qualitative data

  • How to determine your business viability

  • Uncover successful methods of collecting market research data

Presented By

This webinar will take place via Zoom. Instructions to join our Zoom meeting will be sent to you two hours in advance.

At Small Business BC, our number one priority will always be the health and safety of our clients, staff and service providers. As a result, we continue to deliver all our services online, or over the phone until further notice. View our resources for getting Back to Business, or connect directly with a business advisor through our COVID-19 Support Service.

Please note: all webinar participants will also receive access to a recording for seven days after the live session.

Session Date & Time
April 27 at 1:00 PM to May 4 at 4:00 PM
  • Length: 12 Hours
  • Language: English
  • Subject: Market Research, Start Ups
This course is also offered on the following dates:
  • Price: $119
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Education for week of April 11, 2021

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Tuesday 13th

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April 13 at 9:00 AM to 4:00 PM

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Thursday 15th

COVID-19 Workplace Health and Safety Update

April 15 at 10:30 AM to 12:00 PM
Friday 16th

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April 16 at 9:00 AM to 12:00 PM

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We respectfully acknowledge our place of work is within the ancestral, traditional and unceded territories of the Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səl̓ilwətaʔɬ/sel̓ílwitulh (Tsleil-Waututh) and that we serve the Peoples of the many Nations throughout British Columbia.