Nominations for the 2021 Small Business BC Awards are now open. Nominate and vote today! Find Out More
Loading Education

Market Research for Your Business Package

Understanding Primary and Secondary Market Research

Course Description

In this two-part seminar package, Small Business BC’s Market Research expert, Mark Eversfield will teach you the important steps of gathering both secondary and primary market research.

You will learn how ask the right questions, collect key data and interpret that information to help you make strategic business decisions.

Sessions included:

Things to bring:

  • A wi-fi capable laptop or tablet
  • Credentials to access your local library’s online databases
  • Enthusiasm to get started!

As a bonus, purchase of this package includes a brief consultation with Mark Eversfield (appointment required) aimed at helping you make sense of your research findings.

Presented By: Mark Eversfield, Market Research Expert at Small Business BC

What Will I Learn?

  • Identify key resources of secondary data for your business

  • Set up automated tools for a continuous feed of customized data

  • Differentiate between quantitative and qualitative data

  • The difference between quantitative and qualitative data

  • How to determine your business viability

  • Uncover successful methods of collecting market research data

Presented By

Due to the rapidly evolving public health situation surrounding COVID-19, Small Business BC has reached the difficult decision to modify how we deliver our services in the coming weeks.

As an organization, our number one priority will always be the health and safety of our clients, staff and service providers. We also want to ensure we maintain the high service standards our clients expect. As such, we will be delivering all our services online, or over the phone, until further notice. See here for more information on our service changes. Please use our COVID-19 small business resources – including this practical checklist for business continuity.

Session Date & Time
Tuesday, January 19, 2021 1:00pm to 4:00pm
  • Length: 6 Hours
  • Language: English
  • Subject: Market Research, Start Ups
This course is also offered on the following dates:
  • Price: $119
Share this Seminar

Education for week of January 24, 2021

This Week Navigation

Loading Events
Sunday 24th
No Events Today
Monday 25th

The New Art of Selling

January 25 at 1:00 PM to 2:30 PM
Tuesday 26th

First Nations Tax Exemptions: What You Need to Know

January 26 at 10:00 AM to 12:00 PM

Market Research 2: Surveys and Focus Groups

January 26 at 1:00 PM to 4:00 PM
Wednesday 27th

TaxSense for Small Business

January 27 at 9:00 AM to 12:00 PM
Thursday 28th

Early Stage Financing for Small Business

January 28 at 1:00 PM to 2:30 PM
Friday 29th

Panel: Small Business Trends for 2021

January 29 at 1:00 PM to 2:00 PM
Saturday 30th
No Events Today

We respectfully acknowledge our place of work is within the ancestral, traditional and unceded territories of the Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səl̓ilwətaʔɬ/sel̓ílwitulh (Tsleil-Waututh) and that we serve the Peoples of the many Nations throughout British Columbia.