Market Research for Your Business Package
Understanding Primary and Secondary Market Research
In this two-part seminar package, Small Business BC’s Market Research expert, Mark Eversfield will teach you the important steps of gathering both secondary and primary market research.
You will learn how ask the right questions, collect key data and interpret that information to help you make strategic business decisions.
- Market Research 1: Find Business Data and Insights
November 21, 10:30am – 4:30pm
- Market Research 2: Surveys and focus Groups
November 28, 10:30am – 4:30pm
Things to bring:
- A wi-fi capable laptop or tablet
- Credentials to access your local library’s online databases
- Enthusiasm to get started!
As a bonus, purchase of this seminar series includes a brief consultation with Mark Eversfield (appointment required) aimed at helping you make sense of your research findings.
Presented By: Mark Eversfield, Market Research Expert at Small Business BC
What Will I Learn?
Identify key resources of secondary data for your business
Set up automated tools for a continuous feed of customized data
Differentiate between quantitative and qualitative data
The difference between quantitative and qualitative data
How to determine your business viability
Uncover successful methods of collecting market research data
This seminar is hosted at Small Business BC in Vancouver and delivered to other locations via live webinar. Please note: all webinar participants will also receive access to a recording for seven days after the live session.