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Market Research for Exporters

Course Description

Ask any experienced entrepreneur and they’ll tell you – there’s no room for assumptions when you’re running a business. Market Research removes the guesswork from your business decisions, enabling data-based decisions that offer the best chance of success. If you’re looking to expand your small business beyond BC, market research for exporting should be your first step.

We get it. Taking the decision to export can be daunting. One of the biggest challenges you’ll face as a smaller exporter is selecting a target market that aligns with your product while providing value to international customers. Join us for this fast-paced, interactive webinar and learn how market research acts as a powerful ally in your exporting efforts.

This 90-minute session explores market research best practices and how to approach the creation of a market ranking system that empowers your business to select markets based on how well they align with your product and sector.

Whether you’re curious about the exporting process, or you’re an already experienced exporter, this FREE webinar will provide fresh insights and the expertise you need to elevate your exporting efforts

What Will I Learn?

  • Key methods of market research including sourcing existing reports

  • How to refine your customer profile to target the right type of buyers i.e. B2B or B2C

  • How to locate information on potential partners, buyers, and distributors

  • Creating checklists for prospecting and market research reports

This webinar will take place via Zoom. Instructions to join our Zoom meeting will be sent to you two hours in advance.

At Small Business BC, our number one priority will always be the health and safety of our clients, staff and service providers. As a result, we continue to deliver all our services online, or over the phone until further notice. View our resources for getting Back to Business, or connect directly with a business advisor through our COVID-19 Support Service.

Please note: all webinar participants will also receive access to a recording for seven days after the live session.

Session Date & Time
November 1, 2021 at 9:30 AM to 11:00 AM
  • Length: 2 hours
  • Language: English
  • Subject: Export
  • Price: Free
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We respectfully acknowledge our place of work is within the ancestral, traditional and unceded territories of the Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səl̓ilwətaʔɬ/sel̓ílwitulh (Tsleil-Waututh) and that we serve the Peoples of the many Nations throughout British Columbia.