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Market Research 2: Surveys and Focus Groups

Primary Market Research to Understand Your Customer

Course Description

Primary market research helps to take the guesswork out of important business decisions. Harnessing tools like surveys and focus groups, it can tell you how much your clients will spend, what motivates them to buy, and a greater understanding of customer needs and pain points.

Join Mark Eversfield, Small Business BC’s Market Research Analyst, as he teaches you effective tools for collecting primary market research.

Please prepare:

  • A laptop or tablet
  • Credentials to access your local library’s online databases
  • Enthusiasm to get started!

As a bonus, purchase of this webinar includes a brief consultation with Mark Eversfield (appointment required) aimed at helping you make sense of your research findings.

What Will I Learn?

  • The difference between quantitative and qualitative data

  • How to determine your business viability

  • Uncover successful methods of collecting data

  • Identify the key questions to ask when conducting Market Research

  • Take away on-going information search and monitoring tactics

  • Key tools for gathering information

Presented By

Small Business BC’s webinars are delivered online via Zoom. All webinar participants will receive access to a recording for seven days after the live session. For instructions on how to optimize your Zoom setup, click here.

Testimonials

Excellent presentation, definitely one any person interested in how to conduct Market Research should attend. Webinar Attendee, Norm H.
I really like the method of presentation and the instructor. Webinar Attendee, Rocanne S.
I think Mark's goal of helping participants see market research as an ongoing (rather than 1 time) activity is particularly helpful. I found the recommendations and interactive nature of the webinar especially good. Webinar Attendee
Session Date & Time
November 2 at 1:00 PM to 4:00 PM
  • Length: 3 Hours
  • Language: English
  • Subject: Market Research
This course is also offered on the following dates:
  • Price: $69.00
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We respectfully acknowledge our place of work is within the ancestral, traditional and unceded territories of the Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səl̓ilwətaʔɬ/sel̓ílwitulh (Tsleil-Waututh) and that we serve the Peoples of the many Nations throughout British Columbia.