Market Research 2: Surveys and Focus Groups
Primary Market Research to Understand Your Customer
Description
Primary market research helps to take the guesswork out of important business decisions. Harnessing tools like surveys and focus groups, it can tell you how much your clients will spend, what motivates them to buy, and a greater understanding of customer needs and pain points.
Join Mark Eversfield, Small Business BC’s Market Research Analyst, as he teaches you effective tools for collecting primary market research.
Please prepare:
- A laptop or tablet
- Credentials to access your local library’s online databases
- Enthusiasm to get started!
As a bonus, purchase of this webinar includes a brief consultation with Mark Eversfield (appointment required) aimed at helping you make sense of your research findings.
What Will I Learn?
The difference between quantitative and qualitative data
How to determine your business viability
Uncover successful methods of collecting data
Identify the key questions to ask when conducting Market Research
Take away on-going information search and monitoring tactics
Key tools for gathering information
Presented By
Small Business BC’s webinars are delivered online via Zoom. All webinar participants will receive access to a recording for seven days after the live session. For instructions on how to optimize your Zoom setup, click here.
