Join us Thursday, May 6th for Day 4 of SBBC Awards Week at 1pm Watch Live
Veuillez sélectionner la façon dont vous souhaitez voir nos options de langue française

Accédez la page d'accueil dédiée aux ressources en française de SBBC

Sélectionner

Utilisez notre outil de traduction pour le site entier

Sélectionner
Loading Education

Market Research 2: Surveys and Focus Groups

Primary Market Research to Understand Your Customer

Course Description

Primary market research helps to take the guesswork out of important business decisions. Harnessing tools like surveys and focus groups, it can tell you how much your clients will spend, what motivates them to buy, and a greater understanding of customer needs and pain points.

Join Mark Eversfield, Small Business BC’s Market Research Analyst, as he teaches you effective tools for collecting primary market research.

Please prepare:

  • A laptop or tablet
  • Credentials to access your local library’s online databases
  • Enthusiasm to get started!

As a bonus, purchase of this webinar includes a brief consultation with Mark Eversfield (appointment required) aimed at helping you make sense of your research findings.

What Will I Learn?

  • The difference between quantitative and qualitative data

  • How to determine your business viability

  • Uncover successful methods of collecting data

  • Identify the key questions to ask when conducting Market Research

  • Take away on-going information search and monitoring tactics

  • Key tools for gathering information

Presented By

This webinar will take place via Zoom. Instructions to join our Zoom meeting will be sent to you two hours in advance.

At Small Business BC, our number one priority will always be the health and safety of our clients, staff and service providers. As a result, we continue to deliver all our services online, or over the phone until further notice. View our resources for getting Back to Business, or connect directly with a business advisor through our COVID-19 Support Service.

Please note: all webinar participants will also receive access to a recording for seven days after the live session.

Testimonials

Excellent presentation, definitely one any person interested in how to conduct Market Research should attend. Webinar Attendee, Norm H.
I really like the method of presentation and the instructor. Webinar Attendee, Rocanne S.
I think Mark's goal of helping participants see market research as an ongoing (rather than 1 time) activity is particularly helpful. I found the recommendations and interactive nature of the webinar especially good. Webinar Attendee
Session Date & Time
July 13 at 1:00 PM to 4:00 PM
  • Length: 3 Hours
  • Language: English
  • Subject: Market Research
This course is also offered on the following dates:
  • Price: $69
Share this Seminar

Education for week of May 2, 2021

This Week Navigation

Loading Events
Sunday 2nd
No Events Today
Monday 3rd
No Events Today
Tuesday 4th

Operations Management for Small Business

May 4 at 9:00 AM to 12:00 PM

Market Research 2: Surveys and Focus Groups

May 4 at 1:00 PM to 4:00 PM
Wednesday 5th

Social Media for Small Business

May 5 at 9:00 AM to 12:30 PM
Thursday 6th
Friday 7th
No Events Today
Saturday 8th
No Events Today

We respectfully acknowledge our place of work is within the ancestral, traditional and unceded territories of the Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səl̓ilwətaʔɬ/sel̓ílwitulh (Tsleil-Waututh) and that we serve the Peoples of the many Nations throughout British Columbia.