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Market Research 2: Surveys and Focus Groups

Primary Market Research to Understand Your Customer

Course Description

Primary market research helps to take the guesswork out of important business decisions. Harnessing tools like surveys and focus groups, it can tell you how much your clients will spend, what motivates them to buy, and a greater understanding of customer needs and pain points.

Join Mark Eversfield, Small Business BC’s Market Research Analyst, as he teaches you effective tools for collecting primary market research.

Agenda in brief:

  • Morning seminar
  • Lunch break (food not provided)
  • Afternoon hands-on workshop and survey time (optional for webinar attendees)

Things to bring:

  • A wi-fi capable laptop or tablet
  • Credentials to access your local library’s online databases
  • Enthusiasm to get started!

As a bonus, purchase of this seminar includes a brief consultation with Mark Eversfield (appointment required) aimed at helping you make sense of your research findings.

What Will I Learn?

  • The difference between quantitative and qualitative data

  • How to determine your business viability

  • Uncover successful methods of collecting data

  • Identify the key questions to ask when conducting Market Research

  • Take away on-going information search and monitoring tactics

  • Key tools for gathering information

Presented By

Accessibility Month @ Small Business BC

This seminar/webinar is part of Accessibility Month at Small Business BC, during January 2020, featuring over 20 seminars, all with in-person ASL interpretation. All seminars are available at Small Business BC in Vancouver, or by webinar province-wide, in partnership with the Office of Small and Medium Enterprises.

Receive financial assistance for this ASL seminar by applying for the Community Futures Entrepreneurs with Disabilities Program – available for individuals who self identify with a disability or ongoing health condition.

Testimonials

Excellent presentation, definitely one any person interested in how to conduct Market Research should attend. Webinar Attendee, Norm H.
I really like the method of presentation and the instructor. Webinar Attendee, Rocanne S.
Saving
Session Date & Time
Thursday, March 26, 2020 10:30am to 4:30pm
  • Length: 1.5 Hours
  • Language: English; ASL signing is available for the January session only
  • Subject: Market Research
This course is also offered on the following dates:
  • Price: $69
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