Market Research 1: Find Business Data and Insights
Secondary Market Research That Works For You
As an entrepreneur, it’s vital to conduct market research before making important decisions. Analyzing available data allows you to understand your target market, conduct a competitor analysis, view market trends and enhance your business operations. Join Small Business BC’s Market Research Analyst, Mark Eversfield, as he explains how secondary market research can help you make an informed decision about the viability of your business idea by tapping into already existing market data.
This seminar will leave you ready to analyze your target market, competitors and industry trends.
Please note: Our market research session in January is a condensed version customized for Accessibility Month. Subsequent sessions will be full sessions
As a bonus, purchase of this seminar includes a brief consultation with Mark Eversfield (appointment required) aimed at helping you to make sense of your research findings.
What Will I Learn?
Identify key resources of secondary data for your business
Set up automated tools for a continuous feed of customized market research data
Differentiate between quantitative and qualitative data
Know the types of secondary data to look for
How to create effective and productive search strings
Discover how secondary data can inform key business decisions
Accessibility Month @ Small Business BC
This seminar/webinar is part of Accessibility Month at Small Business BC, during January 2020, featuring over 20 seminars, all with in-person ASL interpretation. All seminars are available at Small Business BC in Vancouver, or by webinar province-wide, in partnership with the Office of Small and Medium Enterprises.
Receive financial assistance for this ASL seminar by applying for the Community Futures Entrepreneurs with Disabilities Program – available for individuals who self identify with a disability or ongoing health condition.