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Market Research 1: Find Business Data and Insights

Secondary Market Research That Works For You

Course Description

As an entrepreneur, it’s vital to conduct market research before making important decisions. Analyzing available data allows you to understand your target market, conduct a competitor analysis, view market trends and enhance your business operations. Join Small Business BC’s Market Research Analyst, Mark Eversfield, as he explains how secondary market research can help you make an informed decision about the viability of your business idea by tapping into already existing market data.

This seminar will leave you ready to analyze your target market, competitors and industry trends.

Please note: Our market research session in January is a condensed version customized for Accessibility Month. Subsequent sessions will be full sessions

As a bonus, purchase of this seminar includes a brief consultation with Mark Eversfield (appointment required) aimed at helping you to make sense of your research findings.

What Will I Learn?

  • Identify key resources of secondary data for your business

  • Set up automated tools for a continuous feed of customized market research data

  • Differentiate between quantitative and qualitative data

  • Know the types of secondary data to look for

  • How to create effective and productive search strings

  • Discover how secondary data can inform key business decisions

Presented By

Accessibility Month @ Small Business BC

This seminar/webinar is part of Accessibility Month at Small Business BC, during January 2020, featuring over 20 seminars, all with in-person ASL interpretation. All seminars are available at Small Business BC in Vancouver, or by webinar province-wide, in partnership with the Office of Small and Medium Enterprises.

Receive financial assistance for this ASL seminar by applying for the Community Futures Entrepreneurs with Disabilities Program – available for individuals who self identify with a disability or ongoing health condition.

Testimonials

Excellent experience, SBBC is on top of every thing and they helped me filled up huge gap in my research which helped me refine my market research for my business plan. Babar Mirza
The statistics info for me in an hour was exactly what I needed and has given me some ideas about how I might find some even more specific information. Tig Cross
It is a great place to learn specific details that could help running your business more successfully. Mark, one of the instructors is a great person who is very knowledgable and caring and would help you a lot and answer your questions even after a course finished. Sanaz Azad
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Session Date & Time
Thursday, January 23, 2020 10:30am to 1:30pm
  • Length: 3 Hours
  • Language: English; ASL signing is available for the January session only
  • Subject: Market Research, Start Ups

No other upcoming sessions are available. Please contact us if you are interested in other dates.

  • Price: $69
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