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Market Research 1: Find Business Data and Insights

Secondary Market Research That Works For You

Course Description

As an entrepreneur, it’s vital to conduct market research before making important decisions. Analyzing available data allows you to understand your target market, conduct a competitor analysis, view market trends and enhance your business operations. Join Small Business BC’s Market Research Analyst, Mark Eversfield, as he explains how secondary market research can help you make an informed decision about the viability of your business idea by tapping into already existing market data.

This interactive and hands-on seminar will leave you ready to analyze your target market, competitors and industry trends.

Things to bring:

  • A laptop or tablet
  • Credentials to access your local library’s online databases
  • Enthusiasm to get started!

As a bonus, purchase of this seminar includes a brief consultation with Mark Eversfield (appointment required) aimed at helping you to make sense of your research findings.

What Will I Learn?

  • Identify key resources of secondary data for your business

  • Set up automated tools for a continuous feed of customized market research data

  • Differentiate between quantitative and qualitative data

  • Know the types of secondary data to look for

  • How to create effective and productive search strings

  • Discover how secondary data can inform key business decisions

Presented By

November is Free Education Month at Small Business BC

In partnership with WorkSafeBC, the entire month of webinars and Talk to an Expert sessions are free in November! It’s first come first served, so do register early to avoid disappointment.

This webinar will take place via Zoom. Instructions to join our Zoom meeting will be sent to you two hours in advance.

At Small Business BC, our number one priority will always be the health and safety of our clients, staff and service providers. As a result, we continue to deliver all our services online, or over the phone until further notice. View our resources for getting Back to Business, or connect directly with a business advisor through our COVID-19 Support Service.

Please note: all webinar participants will also receive access to a recording for seven days after the live session.

Testimonials

Excellent experience, SBBC is on top of every thing and they helped me filled up huge gap in my research which helped me refine my market research for my business plan. Babar Mirza
The statistics info for me in an hour was exactly what I needed and has given me some ideas about how I might find some even more specific information. Tig Cross
It is a great place to learn specific details that could help running your business more successfully. Mark, one of the instructors is a great person who is very knowledgable and caring and would help you a lot and answer your questions even after a course finished. Sanaz Azad
Session Date & Time
Wednesday, November 25, 2020 1:00pm to 4:00pm
  • Length: 3 Hours
  • Language: English
  • Subject: Market Research, Start Ups

No other upcoming sessions are available. Please contact us if you are interested in other dates.

  • Price: Free
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We respectfully acknowledge our place of work is within the ancestral, traditional and unceded territories of the Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səl̓ilwətaʔɬ/sel̓ílwitulh (Tsleil-Waututh) and that we serve the Peoples of the many Nations throughout British Columbia.