As an entrepreneur, it’s vital to conduct market research before making important decisions. Analyzing available data allows you to understand your target market, conduct a competitor analysis, view market trends and enhance your business operations. Join Small Business BC’s Market Research Analyst, Mark Eversfield, as he explains how secondary market research can help you make an informed decision about the viability of your business idea by tapping into already existing market data.

This interactive and hands-on seminar will leave you ready to analyze your target market, competitors and industry trends.

Agenda in brief:

• Morning seminar
• Lunch break (food not provided)
• Afternoon hands-on workshop and database research time (optional for webinar attendees)

Things to bring:

• A wi-fi enabled laptop or tablet
• Credentials to access your local library’s online databases
• Enthusiasm to get started!

As a bonus, purchase of this seminar includes a brief consultation with Mark Eversfield (appointment required) aimed at helping you to make sense of your research findings.