Market Research 1: Find Business Data and Insights
Secondary Market Research That Works For You
As an entrepreneur, it’s vital to conduct market research before making important decisions. Analyzing available data allows you to understand your target market, conduct a competitor analysis, view market trends and enhance your business operations. Join Small Business BC’s Market Research Analyst, Mark Eversfield, as he explains how secondary market research can help you make an informed decision about the viability of your business idea by tapping into already existing market data.
This interactive and hands-on seminar will leave you ready to analyze your target market, competitors and industry trends.
Agenda in brief:
- Morning seminar
- Lunch break (food not provided)
- Afternoon hands-on workshop and database research time (optional for webinar attendees)
Things to bring:
- A wi-fi enabled laptop or tablet
- Credentials to access your local library’s online databases
- Enthusiasm to get started!
As a bonus, purchase of this seminar includes a brief consultation with Mark Eversfield (appointment required) aimed at helping you to make sense of your research findings.
What Will I Learn?
Identify key resources of secondary data for your business
Set up automated tools for a continuous feed of customized market research data
Differentiate between quantitative and qualitative data
Know the types of secondary data to look for
How to create effective and productive search strings
Discover how secondary data can inform key business decisions
This seminar is hosted at Small Business BC in Vancouver and delivered to other locations via live webinar. Please note: all webinar participants will also receive access to a recording for seven days after the live session.