Market Research 1: Find Business Data and Insights
Secondary Market Research That Works For You
As an entrepreneur, it’s vital to conduct market research before making important decisions. Analyzing available data allows you to understand your target market, conduct a competitor analysis, view market trends and enhance your business operations. Join Small Business BC’s Market Research Analyst, Mark Eversfield, as he explains how secondary market research can help you make an informed decision about the viability of your business idea by tapping into already existing market data.
This interactive and hands-on seminar will leave you ready to analyze your target market, competitors and industry trends.
Agenda in brief:
- Morning seminar
- Lunch break (food not provided)
- Afternoon hands-on workshop and database research time (optional for webinar attendees)
Things to bring:
- A wi-fi enabled laptop or tablet
- Credentials to access your local library’s online databases
- Enthusiasm to get started!
As a bonus, purchase of this seminar includes a brief consultation with Mark Eversfield (appointment required) aimed at helping you to make sense of your research findings.
What Will I Learn?
Identify key resources of secondary data for your business
Set up automated tools for a continuous feed of customized market research data
Differentiate between quantitative and qualitative data
Know the types of secondary data to look for
How to create effective and productive search strings
Discover how secondary data can inform key business decisions
Due to the rapidly evolving public health situation surrounding COVID-19, Small Business BC has reached the difficult decision to modify how we deliver our services in the coming weeks.
As an organization, our number one priority will always be the health and safety of our clients, staff and service providers. We also want to ensure we maintain the high service standards our clients expect. As such, we will be delivering all our services online, or over the phone, until further notice. See here for more information on our service changes. Please use our COVID-19 small business resources – including this practical checklist for business continuity.