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Managing Your Brand During COVID-19

Brand Strategy in Changing Times

Course Description

We’re living in an unprecedented era for businesses. As entrepreneurs slowly reopening and scale up their operations, they do so with a mixture of hope and anxiety.

Throughout this challenging period, businesses must adapt their brand and messaging to match the prevailing mood. Now is not the time for the hard sell. Nor messaging unsympathetic to the current landscape. Instead, customers will appreciate businesses who take current events into account, and match their product offering/messaging to reflect the new normal.

Join Karley Cunningham, Big Bold Brand, for this informative webinar and discover why branding efforts during COVID-19 (& beyond) should be strategic, company-wide and take on a broader view. You’ll learn how to ensure you and your team are clear on the fundamental beliefs and truths of your organization, and how to develop (or evolve) the ten strategic brand elements critical to guiding your business powerfully forward into the new era of business.

Small Business BC’s “Back to Business” webinar series equip business owners with the resources and best practices they need to reopen their business. These sessions differ slightly from our usual webinar format, with more opportunity given for community participation throughout. Attendees will be given the option to turn on their webcam and microphone during interactive components of the webinar. This webinar will be approximately 75 minutes long, with time allocated at the end for a questions and answers period. This webinar will take place via Zoom. A recording of the live session will be emailed to attendees to access for up to 7 days.

What Will I Learn?

  • A reflection on the crises of the past year and what they can tell us about human expectations and what your ideal clients need and expect of your business

  • Discuss the changes that are imperative for restarting successfully

  • The ten strategic brand elements that will support reopening and building a thriving long term business

  • An introduction to a “Surefire Strategy™” for differentiating your business

  • How to deliver a consistent client experience

  • Fundamental aspects of building a strong brand

Presented By

Due to the rapidly evolving public health situation surrounding COVID-19, Small Business BC has reached the difficult decision to modify how we deliver our services in the coming weeks.

As an organization, our number one priority will always be the health and safety of our clients, staff and service providers. We also want to ensure we maintain the high service standards our clients expect. As such, we will be delivering all our services online, or over the phone, until further notice. See here for more information on our service changes. Please use our COVID-19 small business resources – including this practical checklist for business continuity.

Session Date & Time
July 7, 2020 at 1:00 PM to 2:15 PM
  • Length: 1 hour and 15 minutes
  • Language: English
  • Subject: Back to Business

No other upcoming sessions are available. Please contact us if you are interested in other dates.

  • Price: $29.00
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We respectfully acknowledge our place of work is within the ancestral, traditional and unceded territories of the Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səl̓ilwətaʔɬ/sel̓ílwitulh (Tsleil-Waututh) and that we serve the Peoples of the many Nations throughout British Columbia.