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How to Launch Your Product in Today’s World

Changing Retail Landscapes and Opportunities

Course Description

COVID-19 has spurred many changes affecting retail in BC, from disruptions to the supply chain to online shopping becoming more prevalent. At the same time though, initiatives like Shop Local and the transition of brick and mortar businesses to e-commerce are taking place.nnNow may be the best time for you to connect with retailers, get your foot in the door, and your products onto their shelves and their websites.nnAppealing product design, a powerful brand story, and pricing strategies are important as ever.

Jim Shopland will share his decades of experience with retailers and take you through each step as you prepare for the changing retail landscape.COVID-19 has spurred many changes affecting retail in BC, from disruptions to the supply chain to online shopping becoming more prevalent. At the same time though, initiatives like Shop Local and the transition of brick and mortar businesses to e-commerce are taking place.

Now may be the best time for you to connect with retailers, get your foot in the door, and your products onto their shelves and their websites.

Appealing product design, a powerful brand story, and pricing strategies are important as ever. Jim Shopland will share his decades of experience with retailers and take you through each step as you prepare for the changing retail landscape.

What Will I Learn?

  • How the retail world has changed since COVID-19 and why it's still important to reach retailers

  • Understand how retailers evaluate new products

  • How to get your product ready, from packaging to branding

  • Choosing the best sales channel and retailer for your ideal customers

  • Become comfortable with concepts like pricing structure and margin

  • Start developing a product story that appeals to retailers and customers alike

Presented By

Small Business BC is hosting Accessibility Month: It Matters, a month of free business education featuring ASL interpretation and closed captioning. Delivered in partnership with the BC Ministry of Social Development and Poverty Reduction, Accessibility Month covers a variety of popular business topics, from business planning to marketing and payroll.

This webinar will take place via Zoom. Instructions to join our Zoom meeting will be sent to you two hours in advance. All webinar participants will also receive access to a recording for seven days after the live session.

Testimonials

it was a condensed but very powerful tool that we need. so it was packed with information! Yu-Chun Chang
Very organized presentation with downloadable guides with same basic material. Most of all appreciated how comprehensive the material was. For a newbie this provided a fantastic overview. Lindsay Moir
The instructor was very interesting and I learned so much. Just starting out and he was very easy to understand, helpful, and genuine. Patricia (Tish) Vanstone
Session Date & Time
September 14 at 1:00 PM to 4:00 PM
  • Length: 3 Hours
  • Language: English, American Sign Language (ASL) and Closed Captioning
  • Subject: Marketing & Sales
This course is also offered on the following dates:
  • Price: Free
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We respectfully acknowledge our place of work is within the ancestral, traditional and unceded territories of the Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səl̓ilwətaʔɬ/sel̓ílwitulh (Tsleil-Waututh) and that we serve the Peoples of the many Nations throughout British Columbia.