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How to Launch Your Product in Today’s World

Changing Retail Landscapes and Opportunities

Course Description

COVID-19 has spurred many changes affecting retail in BC, from disruptions to the supply chain to online shopping becoming more prevalent. At the same time though, initiatives like Shop Local and the transition of brick and mortar businesses to e-commerce are taking place.nnNow may be the best time for you to connect with retailers, get your foot in the door, and your products onto their shelves and their websites.nnAppealing product design, a powerful brand story, and pricing strategies are important as ever.

Jim Shopland will share his decades of experience with retailers and take you through each step as you prepare for the changing retail landscape.COVID-19 has spurred many changes affecting retail in BC, from disruptions to the supply chain to online shopping becoming more prevalent. At the same time though, initiatives like Shop Local and the transition of brick and mortar businesses to e-commerce are taking place.

Now may be the best time for you to connect with retailers, get your foot in the door, and your products onto their shelves and their websites.

Appealing product design, a powerful brand story, and pricing strategies are important as ever. Jim Shopland will share his decades of experience with retailers and take you through each step as you prepare for the changing retail landscape.

What Will I Learn?

  • How the retail world has changed since COVID-19 and why it's still important to reach retailers

  • Understand how retailers evaluate new products

  • How to get your product ready, from packaging to branding

  • Choosing the best sales channel and retailer for your ideal customers

  • Become comfortable with concepts like pricing structure and margin

  • Start developing a product story that appeals to retailers and customers alike

Presented By

At Small Business BC, our number one priority will always be the health and safety of our clients, staff and service providers. As a result, we continue to deliver all our services online, or over the phone until further notice. View our resources for getting Back to Business, or connect directly with a business advisor through our COVID-19 Support Service.

Please note: all webinar participants will also receive access to a recording for seven days after the live session.

Session Date & Time
Tuesday, February 9, 2021 1:00pm to 4:00pm
  • Length: 3 Hours

No other upcoming sessions are available. Please contact us if you are interested in other dates.

  • Price: $39
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We respectfully acknowledge our place of work is within the ancestral, traditional and unceded territories of the Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səl̓ilwətaʔɬ/sel̓ílwitulh (Tsleil-Waututh) and that we serve the Peoples of the many Nations throughout British Columbia.