How to Launch Your Product in Today’s World
Changing Retail Landscapes and Opportunities
COVID-19 has spurred many changes affecting retail in BC, from disruptions to the supply chain to online shopping becoming more prevalent. At the same time though, initiatives like Shop Local and the transition of brick and mortar businesses to e-commerce are taking place.
Now may be the best time for you to connect with retailers, get your foot in the door, and your products onto their shelves and their websites.
Appealing product design, a powerful brand story, and pricing strategies are important as ever. Jim Shopland will share his decades of experience with retailers and take you through each step as you prepare for the changing retail landscape.
What Will I Learn?
How the retail world has changed since COVID-19 and why it's still important to reach retailers
Understand how retailers evaluate new products
How to get your product ready, from packaging to branding
Choosing the best sales channel and retailer for your ideal customers
Become comfortable with concepts like pricing structure and margin
Start developing a product story that appeals to retailers and customers alike
At Small Business BC, our number one priority will always be the health and safety of our clients, staff and service providers. As a result, we continue to deliver all our services online, or over the phone until further notice. View our resources for getting Back to Business, or connect directly with a business advisor through our COVID-19 Support Service.
Please note: all webinar participants will also receive access to a recording for seven days after the live session.