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How to Drive More Traffic to Your Website

Search Engine Marketing and Analytics for Your Website

Course Description

93% of online experiences begin with a search engine. Understanding how to improve your visibility in Google and other search engines is crucial for driving traffic to your website. Learn free online tools to find out who your website visitors are, what they’re searching for, and how you can get more visitors and paying customers.

This seminar will provide you with an overview of the digital ecosystem including search engines and analytics. Join our digital marketing expert Warren Thompson, Co-Founder of Ollo Metrics as he helps you learn who your customers are and how they find you online.

What Will I Learn?

  • The steps to setting up your Google Analytics account (free checklist provided)

  • Free methods to learn more about your customers with real data

  • How to find your "rock star" products, services, or staff that are attracting visitors

  • Ways to figure out your competitors' marketing strategy and use it to your advantage

  • Learn what search terms your visitors are using and better target people like them

  • Improve user experience by removing confusing pages or poor navigation design

  • Tips on improving your website's ranking on search engines for search engine optimization (SEO)

Presented By

Small Business BC’s webinars are delivered online via Zoom. All webinar participants will receive access to a recording for seven days after the live session. For instructions on how to optimize your Zoom setup, click here.

Testimonials

Warren Thompson, is a great presenter. He is very thorough when answering questions through the chat function as well. Thank you - another excellent webinar. Darlene O.
Good pace, time to answer questions, and lots of information on what to keep in mind. Danny R.
So much great information. Warren Thompson was a great presenter. I would definitely join more of these webinars. I really enjoyed that he joined a few minutes early and connected with people before jumping right into the webinar training. Also Q&A was great. Claudine C.
This one is one of the best webinars I have had with SBBC, so far. The speaker, Warren Thompson, is just excellent and his presentation is just flawless. Subhro G.
Session Date & Time
October 13 at 10:00 AM to 12:00 PM
  • Length: 2 Hours
  • Language: English
  • Subject: Technology, Marketing & Sales
  • Price: $49.00
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We respectfully acknowledge our place of work is within the ancestral, traditional and unceded territories of the Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səl̓ilwətaʔɬ/sel̓ílwitulh (Tsleil-Waututh) and that we serve the Peoples of the many Nations throughout British Columbia.