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How to Drive More Traffic to Your Website

Search Engine Marketing and Analytics for Your Website

Course Description

93% of online experiences begin with a search engine. Understanding how to improve your visibility in Google and other search engines is crucial for driving traffic to your website. Learn free online tools to find out who your website visitors are, what they’re searching for, and how you can get more visitors and paying customers.

This seminar will provide you with an overview of the digital ecosystem including search engines and analytics. Join our digital marketing expert Warren Thompson, Co-Founder of Ollo Metrics as he helps you learn who your customers are and how they find you online.

What Will I Learn?

  • The steps to setting up your Google Analytics account (free checklist provided)

  • Free methods to learn more about your customers with real data

  • How to find your "rock star" products, services, or staff that are attracting visitors

  • Ways to figure out your competitors' marketing strategy and use it to your advantage

  • Learn what search terms your visitors are using and better target people like them

  • Improve user experience by removing confusing pages or poor navigation design

  • Tips on improving your website's ranking on search engines for search engine optimization (SEO)

Presented By

Recorded Presentation + Live Q&A
Please note that this session will consist of a recorded presentation and a separate live Q&A. By registering you will receive a recent webinar recording ahead of time, so you can take notes and write down questions at your own pace. Join us live for the Q&A portion during the scheduled date and time as noted on this page.

At Small Business BC, our number one priority will always be the health and safety of our clients, staff and service providers. As a result, we continue to deliver all our services online, or over the phone until further notice. View our resources for getting Back to Business, or connect directly with a business advisor through our COVID-19 Support Service.

Please note: all webinar participants will also receive access to a recording for seven days after the live session.

Session Date & Time
Wednesday, February 24, 2021 2:30pm to 3:00pm
  • Length: 0.5 Hours
  • Language: English
  • Subject: Technology, Marketing and Sales

No other upcoming sessions are available. Please contact us if you are interested in other dates.

  • Price: Free
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Education for week of January 24, 2021

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We respectfully acknowledge our place of work is within the ancestral, traditional and unceded territories of the Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səl̓ilwətaʔɬ/sel̓ílwitulh (Tsleil-Waututh) and that we serve the Peoples of the many Nations throughout British Columbia.