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How to Create an Authentic Brand

Tips for Building an Effective Brand Strategy

Course Description

A brand consists of much more than just a logo. In fact, it’s just one aspect of a true branding strategy. Want to appear as professional and well-polished as a much bigger company? It all begins with your branding.

Small businesses often struggle with building a brand. The good news is, there are simple steps an entrepreneur can take to get started. Join us and learn how to create a brand strategy that resonates with your audience and remains authentic to your identity as a business. By the end you will have a pathway towards building the foundation for a successful brand.

Takeways include a brand clarity checklist to evaluate your branding concept. Suitable for early-stage entrepreneurs as well as businesses looking to rebrand.

What Will I Learn?

  • Build the basic foundations for your brand strategy

  • Avoid common branding pitfalls such as Chameleon Brand Syndrome

  • Discover your unique brand personality and how to stay authentic

  • Ways to achieve brand clarity while connecting to your target market

Presented By

This seminar is hosted at Small Business BC in Vancouver and delivered to other locations via live webinar. Please note: all webinar participants will also receive access to a recording for seven days after the live session.

Session Date & Time
Wednesday, March 25, 2020 1:00pm to 4:00pm
  • Length: 3 Hours
  • Language: English
  • Subject: Branding, Marketing & Sales, Start-up

No other upcoming sessions are available. Please contact us if you are interested in other dates.

  • Price: $49
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