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How to Create an Authentic Brand

Tips for Building an Effective Brand Strategy

Course Description

A brand consists of much more than just a logo. In fact, it’s just one aspect of a true branding strategy. Want to appear as professional and well-polished as a much bigger company? It all begins with your branding.

Small businesses often struggle with building a brand. The good news is, there are simple steps an entrepreneur can take to get started. Join us and learn how to create a brand strategy that resonates with your audience and remains authentic to your identity as a business. By the end you will have a pathway towards building the foundation for a successful brand.

Takeways include a brand clarity checklist to evaluate your branding concept. Suitable for early-stage entrepreneurs as well as businesses looking to rebrand.

What Will I Learn?

  • Build the basic foundations for your brand strategy

  • Avoid common branding pitfalls such as Chameleon Brand Syndrome

  • Discover your unique brand personality and how to stay authentic

  • Ways to achieve brand clarity while connecting to your target market

Presented By

Due to the rapidly evolving public health situation surrounding COVID-19, Small Business BC has reached the difficult decision to modify how we deliver our services in the coming weeks.

As an organization, our number one priority will always be the health and safety of our clients, staff and service providers. We also want to ensure we maintain the high service standards our clients expect. As such, we will be delivering all our services online, or over the phone, until further notice. See here for more information on our service changes. Please use our COVID-19 small business resources – including this practical checklist for business continuity.

Session Date & Time
Wednesday, June 3, 2020 1:00pm to 4:00pm
  • Length: 3 Hours
  • Language: English
  • Subject: Branding, Marketing & Sales, Start-up
This course is also offered on the following dates:
  • Price: $49
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Education for week of April 5, 2020

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Monday 6th

Financial Planning for Your Small Business

April 6 at 9:00 AM to 12:00 PM
Tuesday 7th

Business Finance 1: Understanding Financials

April 7 at 9:00 AM to 12:00 PM

Business Finance Package

April 7 at 9:00 AM to 4:00 PM

Business Finance 2: Financial Analysis

April 7 at 1:00 PM to 4:00 PM
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