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How to Achieve Positive ROI From Trade Shows

Course Description

Exhibiting at a trade show is an investment that can surpass any marketing or growth technique. As with any investment, the only way to gauge its success is to track your return on investment (ROI). By tracking your ROI, you’ll gain insight into whether these trade shows are achieving your objectives, reaching your target market, and ultimately generating results.

In this webinar, we will explore how to make the most of trade show opportunities to ensure you’re achieving a positive ROI. Join us on Wednesday, February 8 to learn the best ways to prepare for your next trade show.

What Will I Learn?

  • Learn how to measure ROI from trade shows

  • Get tips on preparing for trade shows to maximize ROI

  • Discover how to follow up effectively after trade shows

Presented By

This seminar will be conducted via live webinar. Participants will receive access to a recording for seven days after the live session. Questions? Contact [email protected] or visit

We help businesses diversify and grow beyond B.C. by guiding them through the export process. Once accepted into Export Navigator, you’ll have free one-on-one access to your personal export advisor. Your advisor knows your region, your community, and will get to know your business to provide tailored guidance.

Session Date & Time
February 8 at 2:00 PM to 3:00 PM
  • Length: 1 hour
  • Language: English
  • Subject: Import/Export
  • Price: Free
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We respectfully acknowledge our place of work is within the ancestral, traditional and unceded territories of the Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səl̓ilwətaʔɬ/sel̓ílwitulh (Tsleil-Waututh) and that we serve the Peoples of the many Nations throughout British Columbia.