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Get Started with Email Marketing

Launching an Effective Email Strategy

Course Description

Email Marketing makes money. In fact, a recent study showed that for every $1 you spend on email marketing, you can expect an average return of $38. Find out what you need to start an effective email marketing campaign and reach your target audience via their email inbox.

Join Mhairi Petrovic, Out-Smarts Marketing as she delivers an action plan to get your email strategy up and running.

What Will I Learn?

  • How to integrate email into your overall marketing strategy

  • Choose the best platform for your email marketing

  • Understand the components of a successful email campaign

  • Determine the success of your campaigns and test different approaches

  • An action plan to start your email strategy

  • The differences between some major email marketing platforms

Presented By

Small Business BC is hosting Accessibility Month: It Matters, a month of free business education featuring ASL interpretation and closed captioning. Delivered in partnership with the BC Ministry of Social Development and Poverty Reduction, Accessibility Month covers a variety of popular business topics, from business planning to marketing and payroll.

This webinar will take place via Zoom. Instructions to join our Zoom meeting will be sent to you two hours in advance. All webinar participants will also receive access to a recording for seven days after the live session.

Testimonials

I appreciate the depth of information that was provided, including useful resource links/information. The facilitator did a great job to encourage audience participation and was very responsive to participants input. \ Phyllis Edwards
Engaging, allowed for some interaction. Thorough, covering many different areas with case studies. Alex Fern
I liked the presenter. I thought that Mhairi was very knowledgeable, practical and she faciliated discussion amongst the the group. Seminar Attendee, Tania T.
Session Date & Time
September 21 at 1:00 PM to 4:00 PM
  • Length: 3 Hours
  • Language: English, American Sign Language (ASL) and Closed Captioning
  • Subject: Marketing Sales

No other upcoming sessions are available. Please contact us if you are interested in other dates.

  • Price: Free
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We respectfully acknowledge our place of work is within the ancestral, traditional and unceded territories of the Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səl̓ilwətaʔɬ/sel̓ílwitulh (Tsleil-Waututh) and that we serve the Peoples of the many Nations throughout British Columbia.