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eCommerce 101: What, Why, and How

Learn what eCommerce is, why you should consider it for your business, and how you can easily get started.

Course Description

Join us online for an eCommerce webinar, to help business owners with the basic concepts of setting up an online shop. We will go over the steps required before launching a store to assist with the basic foundations and necessary steps you need to start selling online. This session will be hosted by Digital Main Street and will use Zoom (click to download Zoom in advance).

What Will I Learn?

  • What is eCommerce, what platforms are available, and how to pick the right one.

  • The benefits of selling online, and the importance of E-commerce.

  • How eCommerce works, how & where to purchase, pricing and starting off with the purchase of a domain.

  • How inventory management is valuable to E-commerce, the importance of Inventory management, choosing the right solution, and POS for both in-store and online.

  • Optimizing your site, choosing the right themes (Free vs Paid vs Custom), overall content of website, image optimization, and SEO basics.

  • We will look at Security Payments and Shipping including what payment processing options to choose, the various shipping options & costs and dig deeper into conversion tools

  • Look at the basics of driving traffic and boost sales using social media advertising.

Presented By

This session is hosted by Digital Main Street and presented in collaboration with BIABC and Small Business BC. Instructions to join our Zoom meeting will be sent to you two hours in advance.

Session Date & Time
May 11, 2020 at 9:00 AM to 11:00 AM
  • Length: 2 Hours
  • Language: English
  • Subject: Technology, Operations

No other upcoming sessions are available. Please contact us if you are interested in other dates.

  • Price: Free
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We respectfully acknowledge our place of work is within the ancestral, traditional and unceded territories of the Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səl̓ilwətaʔɬ/sel̓ílwitulh (Tsleil-Waututh) and that we serve the Peoples of the many Nations throughout British Columbia.