Community isn’t just a collective of customers, it’s the spirit of your business that uplifts entrepreneur and customer alike. Growing this community serves the dual purpose of helping your organization build resiliency, while creating a group of impassioned brand advocates loyal to your cause.

2020 and beyond has delivered a dual blow to Canadian small businesses. Alongside an unprecedented financial jolt, traditional in-person community building proved impossible. As we endure the uncertainty of the pandemic, maintaining special relationships with your customers is more important than ever.

Join Small Business BC as we uncover what it means to Find Your Community Online. Learn key tips and best practices for supporting an online community around your business mission. You’ll discover what community really means, how to go beyond networking, and how to communicate in a way that feels authentic.

Hosts Dylan Young, Program Manager for SBBC’s BC Marketplace and Darryl Julott, Managing Lead of Digital Main Street, will share from their experience in building online communities, guiding you to discover what community truly means for your business.

This FREE Digital Meetup is part of the national celebration of Small Business Week 2021 in Canada. This year’s theme focuses on community building, and what better format to discuss, share tips and learn together than a community-led meetup.

Discussion Points

• The business case for building a community around your business
• Replicating in-person community building online
• How to find your relevant communities online
• The differences between networking and community building
• Communicating in a way that feels authentic
• The role of social media platforms in community building