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Branding Strategy: Building a Business Brand

The business branding you choose can have a huge impact on your future success. Our Branding Strategy: Building a Business Brand seminar will instruct you how to create a winning brand strategy.

Course Description

It’s easy to think branding is just your company logo. In fact, it’s so much more. A brand strategy will guide your business decisions, from attracting your ideal clients, to your brand concept, culture and tone of voice, to deciding the direction of your visual identity.

Deciding on the best branding for your small business is a significant undertaking and this seminar will instruct you how to create a brand strategy, starting from competitor analysis to determining your ideal client. You will leave empowered to identify your specific target market, craft your key message and tone, and know what to look for in a visual identity.

What Will I Learn?

  • How to build a basis for a brand strategy

  • Analysing your competition

  • Building an ideal client avatar

  • How to develop your key message and a tone that's appropriate

  • Identifying the best practices in logo and identity design

  • Understanding the differences between a brand, brand identity and brand assets

Presented By

Due to the rapidly evolving public health situation surrounding COVID-19, Small Business BC has reached the difficult decision to modify how we deliver our services in the coming weeks.

As an organization, our number one priority will always be the health and safety of our clients, staff and service providers. We also want to ensure we maintain the high service standards our clients expect. As such, we will be delivering all our services online, or over the phone, until further notice. See here for more information on our service changes. Please use our COVID-19 small business resources – including this practical checklist for business continuity.


Absolutely the best workshop I have seen on branding presented by Blank Canvas. Create tips and techniques to get us started and prepared to discuss with a designer or even start with the very basics ourselves. Seminar Attendee, Stephanie K.
If you know little or nothing about branding, as I did, this is a terrific course to start with. Seminar Attendee, Tom B.
The clarity! The specificity! Having everything broken out in detail, with examples, defined terms etc. And then being walked through the entire process from beginning to end was just invaluable. So many people giving advice about brand building talk about how important it is, how it has to be clear, identifiable etc. but nobody explains how to do that. Gisele was also excellent at recapping and summarizing all the way through. I learned just from watching her. This webinar was a real gift. Thank you. Webinar Attendee, Lisa
Session Date & Time
Thursday, April 2, 2020 1:00pm to 3:30pm
  • Length: 2.5 Hours
  • Language: English
  • Subject: Marketing Sales, Start Ups

No other upcoming sessions are available. Please contact us if you are interested in other dates.

  • Price: $49
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