Branding Strategy: Building a Business Brand
The business branding you choose can have a huge impact on your future success. Our Branding Strategy: Building a Business Brand seminar will instruct you how to create a winning brand strategy.
It’s easy to think branding is just your company logo. In fact, it’s so much more. A brand strategy will guide your business decisions, from attracting your ideal clients, to your brand concept, culture and tone of voice, to deciding the direction of your visual identity.
Deciding on the best branding for your small business is a significant undertaking and this seminar will instruct you how to create a brand strategy, starting from competitor analysis to determining your ideal client. You will leave empowered to identify your specific target market, craft your key message and tone, and know what to look for in a visual identity.
What Will I Learn?
How to build a basis for a brand strategy
Analysing your competition
Building an ideal client avatar
How to develop your key message and a tone that's appropriate
Identifying the best practices in logo and identity design
Understanding the differences between a brand, brand identity and brand assets
Due to the rapidly evolving public health situation surrounding COVID-19, Small Business BC has reached the difficult decision to modify how we deliver our services in the coming weeks.
As an organization, our number one priority will always be the health and safety of our clients, staff and service providers. We also want to ensure we maintain the high service standards our clients expect. As such, we will be delivering all our services online, or over the phone, until further notice. See here for more information on our service changes. Please use our COVID-19 small business resources – including this practical checklist for business continuity.