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How to Effectively Communicate Your Health & Safety Plan for Reopening

Keeping Staff & Customers Safe During COVID-19

Course Description

Things have changed dramatically for businesses as a result of COVID-19. Alongside your regularly scheduled marketing, customers also expect to hear how you plan to keep them safe. Have you factored this into your communication plan?

Marketing in the age of COVID-19 requires a delicate balancing act for businesses. Join Ashley “WriterGal” Doan and learn best practices for striking the right tone. You’ll learn how to effectively communicate you’re open for business, what protocols customers need to be aware of, and how your business is changing to meet their needs.

This is a confusing time for customers. Having a clear and empathetic message in these times can make all the difference.

In addition to highlighting your responsibilities under Phase 2 of British Columbia’s Restart Plan, we will also hold an interactive discussion.

Small Business BC’s “Back to Business” webinar series equip business owners with the resources and best practices they need to reopen their business. These sessions differ slightly from our usual webinar format, with more opportunity given for community participation throughout. Attendees will be given the option to turn on their webcam and microphone during interactive components of the webinar. This webinar will be approximately 75 minutes long, with time allocated at the end for a questions and answers period. This webinar will take place via Zoom. A recording of the live session will be emailed to attendees to access for up to 7 days.

What Will I Learn?

  • How marketing and communicating about business is changing

  • What you can do right now to improve customer communications

  • How to plan easy-to-execute marketing campaigns and systems to keep customers informed

Due to the rapidly evolving public health situation surrounding COVID-19, Small Business BC has reached the difficult decision to modify how we deliver our services in the coming weeks.

As an organization, our number one priority will always be the health and safety of our clients, staff and service providers. We also want to ensure we maintain the high service standards our clients expect. As such, we will be delivering all our services online, or over the phone, until further notice. See here for more information on our service changes. Please use our COVID-19 small business resources – including this practical checklist for business continuity.

Session Date & Time
June 26, 2020 at 1:00 PM to 2:15 PM
  • Length: 1 hour and 15 minutes
  • Language: English
  • Subject: Marketing During Covid-19
  • Price: $29.00
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We respectfully acknowledge our place of work is within the ancestral, traditional and unceded territories of the Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səl̓ilwətaʔɬ/sel̓ílwitulh (Tsleil-Waututh) and that we serve the Peoples of the many Nations throughout British Columbia.