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Amazon Brand Registry: How to Build and Protect Your Brand

Elevate Your Brand with Amazon

Course Description

As someone who may be familiar with the basics of how to sell on Amazon, it’s time to learn about ways to grow and protect your brand.

Growing as a seller involves expanding your selection, driving traffic to your products, increasing your reach, and delivering a great customer experience. This webinar will introduce you to Amazon Brand Registry and its suite of tools designed to help businesses build and protect your brand.

Amazon creates virtual shelf space for more than 40,000 third-party sellers from Canada, most of which are local small-and-medium-sized businesses. In 2021, Canadian sellers who surpassed $1 million in sales grew by more than 38%, and nearly 240 Canadian sellers surpassed $1 million in sales for the first time.

What Will I Learn?

  • How Amazon already protects thousands of brands

  • How to enroll in Brand Registry and what’s required

  • Programs to help enroll and protect your brand, such as IP Accelerator and Transparency

  • Features that enhance your brand, such as A+ Content and Stores

  • Brand reports to better understand your target audience

Presented By

This webinar will take place via Zoom. Instructions to join our Zoom meeting will be sent to you two hours in advance.

At Small Business BC, our number one priority will always be the health and safety of our clients, staff and service providers. As a result, we continue to deliver all our services online, or over the phone until further notice. View our resources for getting Back to Business, or connect directly with a business advisor through our COVID-19 Support Service.

Please note: all webinar participants will also receive access to a recording for seven days after the live session.

Session Date & Time
February 17 at 1:00 PM to 2:00 PM
  • Length: 1 Hour
  • Language: English
  • Subject: Branding, Marketing & Sales, Technology

No other upcoming sessions are available. Please contact us if you are interested in other dates.

  • Price: Free
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We respectfully acknowledge our place of work is within the ancestral, traditional and unceded territories of the Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səl̓ilwətaʔɬ/sel̓ílwitulh (Tsleil-Waututh) and that we serve the Peoples of the many Nations throughout British Columbia.